Speaking Engagements
It's not about YOU
The most enduring personal brands are built not on visibility, but on value creation, trust, and authenticity.
Personal Brands
Most people think personal branding is about visibility, self-promotion, or chasing attention. In reality, the most enduring personal brands are built when professionals create clarity, reduce uncertainty, and earn trust in the moments that matter most. Drawing from my research and two decades of leadership experience in a Fortune 500 global company, I show why personal branding in B2B is not about projecting yourself, but about shaping how others experience your reliability, competence, and connection. Because when your brand is not about you: it becomes a strategic advantage for everyone you serve.
Key Themes
-
​​Beyond Visibility: Why branding is not about self-promotion, but about others’ experience of your reliability and value creation.
-
Charisma, Competence, Connection: The three principles that guide personal credibility.
-
Alignment with Purpose: How individual and corporate brands interlock, and why that matters for trust.
-
The Ethical Edge: The hidden risks of overexposure, burnout, and cultural missteps in personal branding.
-
Future of Work: In an AI-driven world, human brands become a differentiator.
Why is the talk important?
-
For corporates: Employees’ reputations are not side-effects, they are strategic assets.
-
For professionals: You already have a personal brand. The only question is whether you manage it or leave it unmanaged.
-
For general audiences: The most powerful brand you can build is one that serves others first.
Speaking Style
Cherif delivers with clarity, reflection, and practicality. He weaves together stories from the field—leading transformations, mentoring engineers, earning client trust—with research-backed insights. His tone is grounded, authentic, and designed to leave audiences both inspired and equipped to act.